Jenny has been a Business Consultant for over fourteen years. She has worked with clients on branding from time to time as well as creating all of her brands.
When developing something, the first thing she does is research definitions. She looks up the meaning of words and their synonyms. She brainstorms concepts and how to exactly express an idea.
"The Determin8tor Diaries concept was ignited when I struggled through the process of going full time as an entrepreneur back in 2009. It took years to develop the full concept and it evolved as I walked the path of experience, both as a budding solopreneur and a Business Consultant." - Jenny Marie, Founder
She had different names in the beginning and the concept changed many times along with the brand but one concept remained and that was the idea of someone relentlessly continuing to make themselves better and go after bigger goals. This word described her idea perfectly. She then refined that name with the letter 8. After much research, she realized this was the perfect name for the members of this group and here is why.
When you look up the word determined, you can see it means: wanting to do something very much and not allowing anyone or any difficulties to stop you (from Cambridge Dictionary). When you look up the synonyms of determined, you will find words like: purposeful, strong-willed, intent, strong-minded.
"Purposeful, strong-willed, intent, strong-minded: these words described every Determin8tor I know. The -or at the end of the word makes the word into a noun: a determined person." - Jenny Marie, Founder
The eight (8) has many meanings and all may apply to a Determin8tor's character. It represents inner strength, self-confidence and personal power. It also stands for something that is boundless or limitless (like the ability, power and determination of a Determin8tor). In other words, you can break them down but they will build themselves back up and keep on going.
A Determin8tor is someone who has overcome many battles with Naysayers and still pushes forward to achieve more goals. They are the Do-ers and the Get-It- Done-ers.
Essentially, they have slayed obstacles so many times, that they could inspire others with their untold story. They are usually different, trying to go after bigger goals and apparently "impossible" as stated by the Naysayers. They seem challenged by bigger barriers and bullies in life. That's why they have to become NaySLAYERS (one who is capable of wiping out others' doubts and negative beliefs about what they can achieve).
Determin8tor Diaries was created to help you overcome the Naysayers and the Nay along with all their demeaning power.
Naysayers: (a person critical, demeaning, or rejecting.) Most Determin8tors are pushed down by Naysayers in their life or in society. We will often make reference to Nay as well, because the word means "no" in older times. The origin comes from "not" and "ever" which reminds me of how Naysayers believe you will never achieve your goals. A Naysayer criticizes, objects or opposes something positive. Imagine you tell someone something you are excited about or feel good about and they turn around and say something negative about it, tell you it cannot be done or that they don't want you to do it. This would be a trend in behavior, not a one time deal. That's a Naysayer. Nay has to do with the negativity we deal with on a regular basis when we are trying to improve ourselves and go after bigger goals. It can also be inward. Your own thoughts. Sometimes we are our worst enemies thinking we aren't good enough or can't do it.
A Diary is a book in which one keeps a daily record of events and experiences. Originally, Jenny decided to use this as part of the name because she wanted to tell people's stories. She wanted to make it alright to talk about the things people have overcome and encourage others to keep on going.
Later, she formed the membership benefits and it fit there too since certain members fill out a diary to correspond with their coach. So it makes sense in both concepts.
That is how the group members were named: Determin8tors and that is how Determin8tor Diaries began!
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